The year 2022 is coming to an end and the new year 2023 will soon arrive. There is a good chance that most of us have already begun to make our personal resolutions list. But, are you prepared with your business marketing strategy for 2023? In this blog, we will talk about the emerging real estate marketing trends that realtors can adapt in 2023 to have a competitive edge in the local housing market.

  1. Video Marketing
    A general increase in video marketing has been observed over the last few years. But no one really knew that it would mark its prominence in real estate marketing too! People these days prefer watching walkthrough videos of listed real estate properties and saving time on visits. Especially when everything is going digital and there is a significant change in the buying behavior of most consumers. Well, that’s fair enough.
Perspective view of 3D render of SOCIAL MEDIA business concept with symbols on colorful cubes

2. Social Media Page
In case you haven’t created a social media page for your real estate business yet, it’s time you create a business profile & establish your presence on social platforms at the earliest. Creating a page on social media sites won’t cost you any money and in return will help you create brand awareness & build an audience. But don’t just go about only selling your properties on social media
What are the most common social media sites for real estate marketing?

3. Virtual Tours of Properties
The use of virtual tours has skyrocketed since the covid-19 pandemic happened. Many prospective buyers/investors want to view properties online before planning their visit. These tours help a buyer determine their interest and understand the overall look-&-feel of the property. All-in-all virtual tours have now become a go-to choice for real estate agents marketing high-end residential properties, or commercial properties such as shops, restaurants, or corporate venues. Many real estate developers have also started promoting 3D walkthrough videos of their projects.

4. Email Marketing
Email marketing email marketing has been an important part of marketing strategies for real estate agents since the beginning of its inception. According to a source, 99% of email users check their email every single day.

Email marketing can help you in the following ways,

  • Communicate with your audience.
  • Create personalized content & produce cost-effective campaigns.
  • Generate traffic to your site.
  • Increase leads & improve overall sales.
  • Collect feedback and surveys.

Building an email list is important and will help you in the long run as it helps you create a personal contact list & offers the liberty of direct communication with your potential customers.

  1. Paid Digital Ads
    House hunting has now gone digital. Digital platforms existed before the epidemic, but during and after the outbreak, the need for these platforms increased across all industries. On average, nearly more than 50% of the population in India are internet users & prefer shopping online.